What We Believe
Curiosity about life in all its aspects, I think, is still the secret of all great creative people. Leo Burnett. We at BSP say that it is also the secret of all great recruiters.
An indomitable drive to succeed, unshakable self-belief and curiosity both about life AND about people are the essential tools critical to success in our business.
If anyone, from any background, comes to us with ALL these tools, we will happily teach them the rest.
Few men are willing to brave the disapproval of their fellows, the censure of their colleagues, the wrath of society. Moral courage is a rarer commodity than bravery in battle or great intelligence. Yet it is the one essential, vital quality for those who seek to change a world which yields most painfully to change. Robert F. Kennedy (1925-1968)
There are those who look at things the way they are, and ask "Why?"... I dream of things that never were and ask "Why not?" Robert F. Kennedy (paraphrasing George Bernard Shaw).
It is a bad habit to say that another man's thoughts are bad and ours only are good and that those holding different views from ours are our enemies. M .K. "Mahatma" Gandhi (1869-1948)
If we are to make progress, we must not repeat history but make new history. We must add to the inheritance of our ancestors. M. K. "Mahatma" Gandhi
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to get on with it. David Ogilvy (1911-1999)
I have learned to respect ideas, wherever they may come from. Often they come from clients. Account executives often have big, creative ideas, regardless of what some writers think. Leo Burnett (1891-1971)
Fun without sell goes nowhere but sell without fun tends to become obnoxious. Leo Burnett
Creative ideas flourish in a shop that preserves some spirit of fun. Nobody is in business for fun, but that does not mean that there cannot be fun in business. Leo Burnett